Sustainability at Mattel
I led the project end-to-end — from developing the department’s visual identity (colors, tone, style) to writing the script, creating the storyboard, and producing the full animation. I worked directly with the department managers, integrating their feedback to ensure every step reflected their message.
Developed branding and visual storytelling for the sustainability department.
2D motion design + integrated graphic design.
Produced entirely in After Effects, Photoshop and Illustrator.
Collaborated with international stakeholders for feedback and approvals.
Deliver a compelling institutional video that clearly communicated Mattel’s ESG goals for internal and external presentations.
The final piece received excellent feedback from executives and international teams.
It became a key reference to communicate Mattel’s sustainability program.