Warrior Biscuits

BRAND STRATEGY / ILLUSTRATION / PACKAGING / ART DIRECTION

Role:

Lead Designer

Project goal:

Enchant the clients of the advertising agency Playroom to raise money for a local non-profit association (AFACMUR) that helps children with cancer.

Target audience:

Companies, professionals and clients of the communication agency Playroom.

Research:

Understanding the target audience for the biscuits and the NGO’s mission.
Studying the current market to see what similar campaigns have been done in the past and what worked well and what didn’t. This will help you avoid repeating mistakes and find new ways to stand out from the competition.
Determining the story behind the biscuits.

Developing creative concepts:

Based on the research, I comed up with a creative concept for the campaign that will resonate with the target audience and effectively communicate the proposition.

Then, I tested and refined the concept: Before launching the campaign, I tested the creative concept with a small group of people to gather feedback.