Vitabite

BRAND STRATEGY / VISUAL DESIGN / UX

Role:

Lead UX Designer

Project goal:

Promote healthy habits in childhood and youth, specifically focusing on food, teaching them that cooking is fun and eating healthy is the best thing that can happen to them.

Target audience:

Children and teenagers with poor diet habits.

Research:

The main pain points of the research demonstrate:

Boring (Users don’t enjoy cooking.)
Time (Most of the time is spent in their rooms.)
Family union (Spend less time with parents.)
Schedules (Don’t have a specific schedule in terms of habits.)

VitaBite

Role:

Project goal:

Target audience:

Research:

Initial design concepts:

Wireframes:

Usability findings:

Final Designs: