Sustainability at Mattel
Summary
I worked on the visual design and animation for the main presentation video, adapting the style to fit the fresh, playful identity of Amazzing Fruits. The video was showcased at multiple international trade fairs as the centerpiece of their booths.
Project Details:
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Art direction and design aligned with the brand’s vibrant, natural identity.
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Animated typography, icons, and product imagery in After Effects.
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Adapted for different screen sizes and formats across international events.
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Objective:
Create an eye-catching, memorable video that conveyed freshness, quality, and fun — attracting international partners and retailers.
The video received great feedback and helped strengthen the brand’s visual identity
while drawing attention to the company’s stands at major events.